Employer branding vs. Recruitment marketing
Employer branding and recruitment marketing are closely related, but they are not the same thing.
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wearebridge.io
- 2 min
Employer brand vs. Talent brand? Different or same? You choose!
While both types of brands are essential for attracting top talent, they serve different purposes and are implemented differently
wearebridge.io
- 2 min
What are the elements of a successful employer brand?
A good employer brand distinguishes itself with its brand strategy, attracts with its brand expression, and converts with its brand presence
Eva Baluchova
- 3 min
Microcopy is the first thing your candidates will read
Tiny Words With A Huge Impact What is microcopy, AKA micro-content? Microcopy is a form of copywriting. Microcopy is the small text...
Eva Baluchova
- 3 min
Are you using YOU language in your recruitment copy?
The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...
Eva Baluchova
- 5 min
Ethos, Pathos, Logos: 3 Persuasive Techniques in your recruitment copy
Have you ever thought about why some people are persuasive, and others are not? Why do some companies get more applicants than others,...
Eva Baluchova
- 8 min
Core values of persuasive writing (TLDR)
Kinds of Persuasive Writing Influencing the reader can be done for various reasons, including the writer's intention for the reader to...
Eva Baluchova
- 4 min
How to Tell a Story With Recruitment Copy That Gets People Hired!
Storytelling is one of the oldest, most powerful modes of communication. It's also the easiest to understand. So when you're crafting...
Eva Baluchova
- 3 min
Your Tone of Voice Can Make or Break Your Recruitment Message
The tone of voice you use in your copywriting needs to be chosen carefully to make your audience feel or think a certain way about the...
wearebridge.io
- 4 min
What does it mean to have an employer brand?
What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a...
Eva Baluchova
- 3 min
Stop be hollow in your job post, instead be FABUlous
If you look at a lot of job ads online right now, I bet you'll see things like: …fitness location is our Foosball table ;-) …willing to...
Eva Baluchova
- 5 min
How emotions influence candidates’ decision to respond to you?
"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with...
wearebridge.io
- 5 min
The Talent Gap: Why Companies Are Failing to Hire and Keep People and How to Fix It
What is important for talent nowadays, and how do companies position themselves with regard to these aspects. In this article, you will...
Eva Baluchova
- 5 min
What do candidates really want read about? (bottom-up approach)
At wearebridge.io, we believe in human marketing. Human marketing brings a better way for marketing within organisations to operate, a...
Eva Baluchova
- 4 min
Plain English for People Who Don't Read (For Everybody)
How to write in plain English for people who don't read? "On the average webpage, users have time to read at most 28% of the words during...
Eva Baluchova
- 4 min
How to use ROBERT CIALDINI'S PRINCIPLES OF INFLUENCE in your recruitment copy.
As a general rule, there are two main ways to get someone to agree with you: systematic persuasion (when you appeal to someone's logic...
Eva Baluchova
- 3 min
Being specific in your recruitment copy
Many recruiters, marketers, and those who produce recruitment copy appear to be filled with pride. Nothing against them, but this pride...
Eva Baluchova
- 4 min
How to Write a Killer Headline and Tagline That Will Get You the Attention You Want
This is a MUST-read if you want to write headlines that will get results. Writing a great headline is one of the most important skills...
Eva Baluchova
- 3 min
How To Write Hooks That Get You Readers' Attention Like No Other
Make Them Click On Your Job Ads, Links, Articles, And More! Hi, you. That's right, I'm talking to you. Don't you think I've got your...
Eva Baluchova
- 3 min
Do You Know What a Cliffhanger Is?
If you're new to writing, you may not know what a cliffhanger is. Recently, I realised something... … the words in this article have...
Eva Baluchova
- 4 min
How To Create Captivating Call To Action That Convert Candidates Into applicants?
Discover the secrets of creating a captivating call to action that convince you! Suppose you're a recruiter or hiring manager. In that...
Eva Baluchova
- 2 min
Guide to target your audience by words
This post will help you to find the best ways to target your market. The first step in targeting your market is to identify and clearly...
Eva Baluchova
- 2 min
Here are the books that make you write like a pro!
When creating our wearebridge.io visual guideline for copywriting in recruitment we have been studying and researching many books. In...
Eva Baluchova
- 1 min
Best Writing Tools All Writers Need
"People who don't do good work blame their tools." If you've heard this phrase, you might feel bad when you go to buy writing tools. But...
Eva Baluchova
- 2 min
Here are the people that make you write like a pro!
Everyone can write something good if they have enough time. If you want to make something that stands out quickly, you'll have to look a...
Eva Baluchova
- 4 min
Is your recruitment copy masculine or feminine, or even sexist?
One of the most prominent problems organisations have when trying to get people to buy into their ideas is how many and different they...
Eva Baluchova
- 3 min
Why should you use Gender-Neutral Language in your copy
Millennials and Generation Z have contributed to a profound cultural and societal upheaval by rejecting binary identities and traditional...
Eva Baluchova
- 4 min
Cultural differences and their impact for your copywriting.
In our previous blogs, we've discussed the value of knowing who you are aiming for. We discussed the motivators, requirements, and...
Eva Baluchova
- 3 min
Motivate by the power of "WHY" in your recruitment copy
When you write a good copy, you start a fire in the belly of your readers. It makes people do things! It's not always the case that our...
Eva Baluchova
- 3 min
Going beyond the candidate: How to make your recruitment marketing strategy human-centric? (part 2)
Today, we know that: People want to connect with each other, and the pandemic has made this desire even more substantial. Brands are...
Eva Baluchova
- 2 min
Going beyond the candidate: Does your brand possess human qualities? (part 1)
As you might already know, we at wearebridge.io learn from different industries and bridge their knowledge with recruitment. This...
Eva Baluchova
- 3 min
A Recruiter’s Guide to Talent Segmentation
Companies have become more global, diverse, and complicated because many now have business units worldwide. So as a result, their...
Eva Baluchova
- 3 min
Building Candidate Persona
When you write for many people, the message gets diluted because it's trying to simultaneously meet too many different needs. Or it...
Eva Baluchova
- 4 min
How does your potential candidate read online?
Let's start straight with the firm quote I saw recently: "Did you know… that it takes 2.26 seconds for a user's eyes to land on the area...
Eva Baluchova
- 4 min
Is your recruitment message TRYING TO PERSUADE THEM OR yourself?
Any brand needs to understand its audience to thrive. As a result of this, a company's marketing efforts are more successful in building...
Eva Baluchova
- 2 min
It's about them not about you - understand your audience and write to them.
"Know your audience" is a phrase in every marketing blog post ever written. And this term has become so overused that it has lost any...
Eva Baluchova
- 4 min
Here Are Five Steps To Writing Great Copy
Everything becomes much more straightforward when you have the appropriate process in place. For example, in copywriting, "I'll just try...
Eva Baluchova
- 4 min
Why should recruiters learn copywriting?
Recruiting and marketing have more in common than you might think, even though they seem very different. At the heart of both jobs is the...
Eva Baluchova
- 3 min
What is persuasive writing?
When you write persuasively, you try to get your point across. "Copywriting is the ability to move people to action through written...
Eva Baluchova
- 4 min
Are you also starting with copywriting?
Your recruitment efforts can be ruined by poor copy. We have to make promises and sell through words. Using the right words and the right...
Eva Baluchova
- 3 min
Who is Recruiter 3.0
As recruitment professionals, we spend most of our time helping candidates find their ideal job. But are recruitment professionals...
Eva Baluchova
- 3 min
Why does the future of recruiters belong to expert generalists?
You were brought up to believe that you had to be good at one thing and that you had to be able to do that one thing very well. To become...
Eva Baluchova
- 6 min
10 Hats The Best Recruiters Wear
Recruiters are professionals who wear many hats. They search, screen, present, coordinate, assess, report, promote, analyze, and advise....
Eva Baluchova
- 4 min
Using copy to attract top talent
Recruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...
Eva Baluchova
- 5 min
Building a remote employer brand
Most culture-forward founders will realise these days that employer brand matters. Employees evaluate your brand as a place to work in...
Eva Baluchova
- 3 min
How to hire introverts
"Team leaders who are extroverted can be highly effective leaders when the members of their team are dutiful followers looking for ...
Eva Baluchova
- 3 min
How to hire extroverts
Here are a few key reasons you should keep a healthy influx of extroverts into your team or company, AND a few things you need to be weary..
Eva Baluchova
- 3 min
Turning your employer brand into content
We’ll dive into some key ways you can convert your employer branding into awesome content that your future hires will love and react to!
Eva Baluchova
- 3 min
The Ideal Remote Worker
We’ll be looking closer at the ideal profile for a remote worker when hiring for your team. With remote work platforms on the rise, ...
Eva Baluchova
- 3 min
Looking after mental health when remote working
We will outline the mental health risks you should be aware of while remote working and tips for employers to make their online workforce...
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