
Employer branding vs. Recruitment marketing
Employer branding and recruitment marketing are closely related, but they are not the same thing.
Employer branding vs. Recruitment marketing
Employer brand vs. Talent brand? Different or same? You choose!
What are the elements of a successful employer brand?
Microcopy is the first thing your candidates will read
Are you using YOU language in your recruitment copy?
Ethos, Pathos, Logos: 3 Persuasive Techniques in your recruitment copy
Core values of persuasive writing (TLDR)
How to Tell a Story With Recruitment Copy That Gets People Hired!
Your Tone of Voice Can Make or Break Your Recruitment Message
What does it mean to have an employer brand?
Stop be hollow in your job post, instead be FABUlous
How emotions influence candidates’ decision to respond to you?
The Talent Gap: Why Companies Are Failing to Hire and Keep People and How to Fix It
What do candidates really want read about? (bottom-up approach)
Plain English for People Who Don't Read (For Everybody)
How to use ROBERT CIALDINI'S PRINCIPLES OF INFLUENCE in your recruitment copy.
Being specific in your recruitment copy
How to Write a Killer Headline and Tagline That Will Get You the Attention You Want
How To Write Hooks That Get You Readers' Attention Like No Other
Do You Know What a Cliffhanger Is?
How To Create Captivating Call To Action That Convert Candidates Into applicants?
Guide to target your audience by words
Here are the books that make you write like a pro!
Best Writing Tools All Writers Need
Here are the people that make you write like a pro!
Is your recruitment copy masculine or feminine, or even sexist?
Why should you use Gender-Neutral Language in your copy
Cultural differences and their impact for your copywriting.
Motivate by the power of "WHY" in your recruitment copy
Going beyond the candidate: How to make your recruitment marketing strategy human-centric? (part 2)
Going beyond the candidate: Does your brand possess human qualities? (part 1)
A Recruiter’s Guide to Talent Segmentation
Building Candidate Persona
How does your potential candidate read online?
Is your recruitment message TRYING TO PERSUADE THEM OR yourself?
It's about them not about you - understand your audience and write to them.
Here Are Five Steps To Writing Great Copy
Why should recruiters learn copywriting?
What is persuasive writing?
Are you also starting with copywriting?
Who is Recruiter 3.0
Why does the future of recruiters belong to expert generalists?
10 Hats The Best Recruiters Wear
Using copy to attract top talent
Building a remote employer brand
How to hire introverts
How to hire extroverts
Turning your employer brand into content
The Ideal Remote Worker
Looking after mental health when remote working