Eva Balúchová
Unveiling the Essence of Employer Branding: A Comprehensive Approach
In the world of business grasping the essence and scope of employer branding is the initial step, towards transforming it into a valuable...
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Eva Balúchová
Creating a Winning Candidate Experience: A Guide for Employers
In the realm of talent acquisition and employer branding it is becoming more evident that treating candidates as customers is not a...
Eva Balúchová
What factors do candidates consider before choosing a company to work with?
Understanding why people join and leave helps you sell your employer's value proposition.
Eva Balúchová
Employer Branding Trends 2023
In terms of employer branding, we can categorize four megatrends that every company should follow in 2023.
Eva Balúchová
A generational shift at the workplace is happening! But what is it?
A lot of change is happening, and companies have a hard time keeping up. Most companies forget to prepare for the next phase, where we...
Eva Balúchová
Did you know that employer branding is all about employee experience?
Employer branding is all about employee experience (EX), as it focuses on promoting the company as a great workplace.
Eva Balúchová
Benefits of Employer Branding
A strong employer brand can help a company to improve its bottom line by attracting top talent, and enhancing its overall productivity.
Eva Balúchová
Employer branding vs. Recruitment marketing
Employer branding and recruitment marketing are closely related, but they are not the same thing.
Eva Balúchová
Employer brand vs. Talent brand? Different or same? You choose!
While both types of brands are essential for attracting top talent, they serve different purposes and are implemented differently
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