Eva BalúchováEmployer brandingWhat factors do candidates consider before choosing a company to work with?Understanding why people join and leave helps you sell your employer's value proposition.
Eva BalúchováEmployer brandingA generational shift at the workplace is happening! But what is it? A lot of change is happening, and companies have a hard time keeping up. Most companies forget to prepare for the next phase, where we...
Eva BaluchovaCopywritingMicrocopy is the first thing your candidates will readTiny Words With A Huge Impact What is microcopy, AKA micro-content? Microcopy is a form of copywriting. Microcopy is the small text...
Eva BaluchovaCopywritingAre you using YOU language in your recruitment copy? The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...