Eva BaluchovaCopywritingBest Writing Tools All Writers Need"People who don't do good work blame their tools." If you've heard this phrase, you might feel bad when you go to buy writing tools. But...
Eva BaluchovaCopywritingHere are the people that make you write like a pro!Everyone can write something good if they have enough time. If you want to make something that stands out quickly, you'll have to look a...
Eva BaluchovaCopywritingIs your recruitment copy masculine or feminine, or even sexist? One of the most prominent problems organisations have when trying to get people to buy into their ideas is how many and different they...
Eva BaluchovaCopywritingWhy should you use Gender-Neutral Language in your copyMillennials and Generation Z have contributed to a profound cultural and societal upheaval by rejecting binary identities and traditional...