Eva Balúchová
Unveiling the Essence of Employer Branding: A Comprehensive Approach
In the world of business grasping the essence and scope of employer branding is the initial step, towards transforming it into a valuable...
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Eva Balúchová
Creating a Winning Candidate Experience: A Guide for Employers
In the realm of talent acquisition and employer branding it is becoming more evident that treating candidates as customers is not a...
Eva Balúchová
What factors do candidates consider before choosing a company to work with?
Understanding why people join and leave helps you sell your employer's value proposition.
Eva Balúchová
Employer Branding Trends 2023
In terms of employer branding, we can categorize four megatrends that every company should follow in 2023.
Eva Balúchová
A generational shift at the workplace is happening! But what is it?
A lot of change is happening, and companies have a hard time keeping up. Most companies forget to prepare for the next phase, where we...
Eva Balúchová
Did you know that employer branding is all about employee experience?
Employer branding is all about employee experience (EX), as it focuses on promoting the company as a great workplace.
Eva Balúchová
Benefits of Employer Branding
A strong employer brand can help a company to improve its bottom line by attracting top talent, and enhancing its overall productivity.
Eva Balúchová
Employer branding vs. Recruitment marketing
Employer branding and recruitment marketing are closely related, but they are not the same thing.
Eva Balúchová
Employer brand vs. Talent brand? Different or same? You choose!
While both types of brands are essential for attracting top talent, they serve different purposes and are implemented differently
Eva Balúchová
What are the elements of a successful employer brand?
A good employer brand distinguishes itself with its brand strategy, attracts with its brand expression, and converts with its brand presence
Eva Baluchova
Are you using YOU language in your recruitment copy?
The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...
Eva Balúchová
What does it mean to have an employer brand?
What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a...
Eva Baluchova
Using copy to attract top talent
Recruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...
Eva Baluchova
Building a remote employer brand
Most culture-forward founders will realise these days that employer brand matters. Employees evaluate your brand as a place to work in...
Eva Baluchova
Turning your employer brand into content
We’ll dive into some key ways you can convert your employer branding into awesome content that your future hires will love and react to!
Eva Baluchova
What is your startup's EVP and why it matters
A crucial part of this growing war for talent is the ability of companies to attract the right talent rather than simply playing a numbers..
Eva Baluchova
Leveraging TikTok for your employer branding
We will revisit the topic and look exactly how companies can get the most out of TikTok’s new advertising products or just the platform...
Eva Baluchova
Can recruiters use TikTok?
As TikTok matures, it will increasingly become part of the content strategy of most companies looking to target new digitally native...
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