Eva BaluchovaCopywritingHow to Tell a Story With Recruitment Copy That Gets People Hired!Storytelling is one of the oldest, most powerful modes of communication. It's also the easiest to understand. So when you're crafting...
Eva BaluchovaCopywritingYour Tone of Voice Can Make or Break Your Recruitment MessageThe tone of voice you use in your copywriting needs to be chosen carefully to make your audience feel or think a certain way about the...
Eva BalúchováEmployer brandingWhat does it mean to have an employer brand?What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a...
Eva BaluchovaCopywritingStop be hollow in your job post, instead be FABUlousIf you look at a lot of job ads online right now, I bet you'll see things like: …fitness location is our Foosball table ;-) …willing to...