Eva BaluchovaCopywritingIs your recruitment copy masculine or feminine, or even sexist? One of the most prominent problems organisations have when trying to get people to buy into their ideas is how many and different they...
Eva BaluchovaCopywritingWhy should you use Gender-Neutral Language in your copyMillennials and Generation Z have contributed to a profound cultural and societal upheaval by rejecting binary identities and traditional...
Eva BaluchovaCopywritingCultural differences and their impact for your copywriting. In our previous blogs, we've discussed the value of knowing who you are aiming for. We discussed the motivators, requirements, and...
Eva BaluchovaCopywritingMotivate by the power of "WHY" in your recruitment copyWhen you write a good copy, you start a fire in the belly of your readers. It makes people do things! It's not always the case that our...