How to Tell a Story With Recruitment Copy That Gets People Hired!
Storytelling is one of the oldest, most powerful modes of communication. It's also the easiest to understand. So when you're crafting...
Eva Baluchova
- 3 min
Your Tone of Voice Can Make or Break Your Recruitment Message
The tone of voice you use in your copywriting needs to be chosen carefully to make your audience feel or think a certain way about the...
wearebridge.io
- 4 min
What does it mean to have an employer brand?
What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a...
Eva Baluchova
- 3 min
Stop be hollow in your job post, instead be FABUlous
If you look at a lot of job ads online right now, I bet you'll see things like: …fitness location is our Foosball table ;-) …willing to...
Eva Baluchova
- 5 min
How emotions influence candidates’ decision to respond to you?
"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with...
wearebridge.io
- 5 min
The Talent Gap: Why Companies Are Failing to Hire and Keep People and How to Fix It
What is important for talent nowadays, and how do companies position themselves with regard to these aspects. In this article, you will...
Eva Baluchova
- 5 min
What do candidates really want read about? (bottom-up approach)
At wearebridge.io, we believe in human marketing. Human marketing brings a better way for marketing within organisations to operate, a...
Eva Baluchova
- 4 min
Plain English for People Who Don't Read (For Everybody)
How to write in plain English for people who don't read? "On the average webpage, users have time to read at most 28% of the words during...
Eva Baluchova
- 4 min
How to use ROBERT CIALDINI'S PRINCIPLES OF INFLUENCE in your copywriting
As a general rule, there are two main ways to get someone to agree with you: systematic persuasion (when you appeal to someone's logic...
Eva Baluchova
- 3 min
How To Write Hooks That Get You Readers' Attention Like No Other
Make Them Click On Your Job Ads, Links, Articles, And More! Hi, you. That's right, I'm talking to you. Don't you think I've got your...
Eva Baluchova
- 3 min
Do You Know What a Cliffhanger Is?
If you're new to writing, you may not know what a cliffhanger is. Recently, I realised something... … the words in this article have...
Eva Baluchova
- 4 min
How To Create Captivating Call To Action That Convert Candidates Into applicants?
Discover the secrets of creating a captivating call to action that convince you! Suppose you're a recruiter or hiring manager. In that...
Eva Baluchova
- 2 min
Here are the books that make you write like a pro!
When creating our wearebridge.io visual guideline for copywriting in recruitment we have been studying and researching many books. In...
Eva Baluchova
- 1 min
Best Writing Tools All Writers Need
"People who don't do good work blame their tools." If you've heard this phrase, you might feel bad when you go to buy writing tools. But...
Eva Baluchova
- 2 min
Here are the people that make you write like a pro!
Everyone can write something good if they have enough time. If you want to make something that stands out quickly, you'll have to look a...
Eva Baluchova
- 4 min
Is your recruitment copy masculine or feminine, or even sexist?
One of the most prominent problems organisations have when trying to get people to buy into their ideas is how many and different they...
Eva Baluchova
- 3 min
Why should you use Gender-Neutral Language in your copy
Millennials and Generation Z have contributed to a profound cultural and societal upheaval by rejecting binary identities and traditional...
Eva Baluchova
- 4 min
Cultural differences and their impact for your copywriting.
In our previous blogs, we've discussed the value of knowing who you are aiming for. We discussed the motivators, requirements, and...
Eva Baluchova
- 3 min
Motivate by the power of "WHY" in your recruitment copy
When you write a good copy, you start a fire in the belly of your readers. It makes people do things! It's not always the case that our...
Eva Baluchova
- 3 min
Going beyond the candidate: How to make your recruitment marketing strategy human-centric? (part 2)
Today, we know that: People want to connect with each other, and the pandemic has made this desire even more substantial. Brands are...