Eva Baluchova4 minUsing copy to attract top talentRecruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...
Eva Baluchova4 minWriting an Impactful Job DescriptionIt’s time we also started looking at job descriptions as a piece of content that deserves the same (if not more attention).
Eva Baluchova3 minWhy you need to think in Growth LoopsIf you’re a recruiter or a marketer, chances are you typically think in terms of a funnel or pipeline. You’ll describe the various inputs...
Eva Baluchova3 minWhat is your startup's EVP and why it mattersA crucial part of this growing war for talent is the ability of companies to attract the right talent rather than simply playing a numbers..
Eva Baluchova3 minContent Creation - The Recruitment Marketing TrilogyRecruitment marketing is marketing nonetheless which means content is kind. Whether it’s to attract new hires,..
Eva Baluchova3 minStorytelling - The Recruitment Marketing TrilogyCopywriting is a core part of your recruitment marketing efforts as we discussed in the last blog. But what is text without meaning?
Eva Baluchova3 minCopywriting - The Recruitment Marketing Trilogy fact, the ‘marketing voice’ used by the company’s main product or service, should be extended and palpable in your recruitment marketing...
Eva Baluchova2 minCan recruiters use TikTok?As TikTok matures, it will increasingly become part of the content strategy of most companies looking to target new digitally native...