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    Using copy to attract top talent
    Eva Baluchova
    • 4 min

    Using copy to attract top talent

    Recruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...
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    Writing an Impactful Job Description
    Eva Baluchova
    • 4 min

    Writing an Impactful Job Description

    It’s time we also started looking at job descriptions as a piece of content that deserves the same (if not more attention).
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    Why you need to think in Growth Loops
    Eva Baluchova
    • 3 min

    Why you need to think in Growth Loops

    If you’re a recruiter or a marketer, chances are you typically think in terms of a funnel or pipeline. You’ll describe the various inputs...
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    What is your startup's EVP and why it matters
    Eva Baluchova
    • 3 min

    What is your startup's EVP and why it matters

    A crucial part of this growing war for talent is the ability of companies to attract the right talent rather than simply playing a numbers..
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    Content Creation - The Recruitment Marketing Trilogy
    Eva Baluchova
    • 3 min

    Content Creation - The Recruitment Marketing Trilogy

    Recruitment marketing is marketing nonetheless which means content is kind. Whether it’s to attract new hires,..
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    Storytelling - The Recruitment Marketing Trilogy
    Eva Baluchova
    • 3 min

    Storytelling - The Recruitment Marketing Trilogy

    Copywriting is a core part of your recruitment marketing efforts as we discussed in the last blog. But what is text without meaning?
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    Copywriting - The Recruitment Marketing Trilogy
    Eva Baluchova
    • 3 min

    Copywriting - The Recruitment Marketing Trilogy

    fact, the ‘marketing voice’ used by the company’s main product or service, should be extended and palpable in your recruitment marketing...
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    Can recruiters use TikTok?
    Eva Baluchova
    • 2 min

    Can recruiters use TikTok?

    As TikTok matures, it will increasingly become part of the content strategy of most companies looking to target new digitally native...
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