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Employer Branding

Learn how to position yourself as an employer and attract the talent you need by creating your first ever employer branding strategy. This digital workbook will help you articulate your company's uniqueness so you can distinguish yourselves, attract and convert more candidates into your company and retain your employees longer.

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New eBook

Preview 'Employer branding strategy' workbook

Instant access, forever.

Unlock lifetime access to the 'Employer branding strategy' Workbook for a one time payment only. You'll receive immediate confirmation upon payment with a link to your digital workbook.

What are you going to learn:

  • How to audit your current employer brand

  • How to develop a great employer brand strategy

  • Structure for successful brand development

Don’t just recruit. Attract talent with a difference. 

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What will you get in this digital workbook?

  1. Step-by-step guide to build employer branding strategy.

  2. Candidate touchpoint map

  3. #52 Exercises to master your strategy building skills.

  4. List of resources, tools to use, and people to follow.


  • List of brand values

  • Employer branding survey example

  • Lists of questions for stakeholders interviews

  • Online influence principles cards

  • Guide for building employee ambassadorship program

  • List of headline generator and analysers tools

  • Guide for creating messaging guidelines + employer branding playbook

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