Your recruitment efforts can be ruined by poor copy. We have to make promises and sell through words. Using the right words and the right amount of content may make a significant difference.
The goal of "regular" text is to inform or entertain. The purpose of recruitment copy is to compel readers to take some action, such as filling out an application or signing up for a job alert or something similar. Hiring a copywriter can cost a lot of money, so it's a good idea to learn how to do it yourself.
The job market is competitive. Companies are constantly looking for qualified candidates. Therefore, you need to stand out from the crowd and use the right words to get noticed.
The first step to writing a successful copy is to know what you're trying to sell.
In this case, we will teach you how to write a copy in recruitment.
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But, first, let's look at some of the most common mistakes you may make in your copy:
1. Too Much Information
One of the worst mistakes that you can make is giving too much information. If your landing page is too long, the reader will have difficulty absorbing the news. So it would be best if you make it as short as possible. Most people don't read more than three sentences at a time.
Make it concise. If you have to add a little more information, make it count.
Remember that you don't need to talk about every single detail. You can always add more information later.
It would be best to use the "Tell" vs. "Show" rule when explaining something. When you "tell" something, you present the facts and give them to the reader.
2. No Emphasis
Another mistake is that you don't put any emphasis on your content. People are attracted to your message, but they don't stick around. So, you need to make sure that you emphasize your message with power words, emotive language, or hook phrases.
3. No Call to Action
The last mistake is that you don't have a call to action. A call to action is the "command" that makes your reader take a step. Unquestionably, you need to have a call to action on your landing page. But ...
4. Too Many Calls to Action
You shouldn't have too many calls to action. You should have one or two, but you should also use other methods to get the reader to take action. For example, you could have a pop-up box or an email sign-up form. You can also use a link that has a more natural tone.
5. Poor Grammar
Finally, if you're not a native English speaker, you should proofread your copy. And even if you're a native English speaker, you can still make mistakes. There are so many ways to make mistakes in your text. Therefore use the spell checker and the grammar checker to help you with the writing.
6. Too Many Words & Too Many Sentences
If you use too many words, it will be difficult for the reader to follow. A good rule of thumb is to use no more than ten words in a row.
The next mistake is that you have too many sentences. This is one of the most common mistakes that people make.
When you write too many sentences, you make it difficult for the reader to absorb the information.
You should always make sure that your sentences are short and to the point.
7. No Personalisation
Another mistake is that you don't personalize your copy.
What does this mean?
A good practice is: instead of starting a sentence with "We ..." start each sentence with "You ...". This method will hint to candidates that your copy is personalized, even if that might not be true.
Final Tip:
As we mentioned at the beginning: The goal of "regular" text is first to inform and/or the second to entertain. Good, compelling copy is the difference between your success and your failure.
If you are looking for a way to stand out in a sea of mediocre content, look no further than your career website. Your website is your most crucial marketing tool, and it's the only one you have complete control over. You're the one who can write your headline, create your video, and add your content to your page. It's your job to make sure that your career website has the best possible copy, and that's why you need to make sure that you're using the right words and writing the right kind of content.
Copywriting is an essential part of any successful website. The best copywriters can write copy that is both informative and entertaining. They know when to use the right words and the right amount of content. It's about understanding the needs of their audience and then creating a compelling message that speaks directly to them.
Copywriting is a skill that can be learned, but it takes practice and experience to perfect it. Don't you know where to begin? For a start, you can check out our Visual guideline "Copywriting in recruitment."