Your employer brand is not your logo! Instead, the employer brand is the perception of your organization as a "Great place to work" among existing employees and external stakeholders (candidates, clients, and customers).
Employer branding focuses on attraction, engagement, and retention activities to boost your company's employer brand. This can include highlighting the company's culture, values, and mission and the benefits and opportunities it offers to employees.
Employer branding is how employees and outsiders perceive your company and what work is like there. How we feel about a brand relies on how we interact and connect with it, which affects our opinions of it. This affects what jobs we apply for, how eager we are to share our opinions, and how loyal we are toward your brand. We want existing employees to be pleased and stay with us, and we also want to attract potential employees.
Employer branding is, to a large extent, an emotional bond. It is about how people FEEL about working for you, regardless of their function or income. Your employer's brand is determined by your employees' emotional connection to your brand.
So what is employer branding?
Employer branding is the experience that candidates and employees get and feel about while interacting with your company. Employer branding is the process of creating a unique identity for a company. A brand will allow you to distinguish your company from others in the talent market. A good employer brand will make your jobs and company stand out from others that compete with you.
Employer brand vs. Talent brand? Different or same? You choose!
The main difference between an employer brand and a talent brand is that an employer brand focuses on promoting the company as a great workplace. In contrast, a talent brand promotes the company as a great place to develop one's skills and career.
Employer brand focuses on the company's culture, values, and mission, as well as the benefits and opportunities it offers to employees. Talent brand, on the other hand, focuses on the company's commitment to employee development and career growth and how it can help employees advance their careers.
Talent Brand is people's perception of the organization and what they say and share as a place to work. Talent brand is centered on the all-employee experience and is generated through employee-generated content.
While employer and talent brands are essential for attracting top talent to a company, they serve different purposes and are implemented differently.
Talent brand generated through employee-generated content.
Do you want to learn how to build an employer branding strategy that distinguishes, attracts, and converts > check out our digital workbook