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  • Writer's pictureEva Baluchova

Here are the books that make you write like a pro!

When creating our visual guideline for copywriting in recruitment we have been studying and researching many books. In today's post we will share with you books we’ve found helpful over the last years.

Here is a big list of books we are feel good recommending:

Books on copywriting:

  1. Persuasive Writing How to Harness the Power of Words by Peter Frederick

  2. Winning Minds by Simon Lancaster

  3. Exactly What to Say by Phil M Jones

  4. Words that Sell by Richard Bayan

  5. The Halbert Copywriting Method by Halbert

  6. Ogilvy on Advertising by Ogilvy

  7. The Adweek Copywriting Handbook by Sugarman

  8. How to Write a Good Advertisement by Schwab

  9. The Copy Book by D&AD

  10. Copywriting Handbook by Sugarman

  11. The Ultimate Sales Letter by Kennedy

  12. Instant Inspiration for Copywriters by Frothingham

  13. The Copywriter’s Handbook by Bly

  14. Cashvertising by Whitman

  15. Influence by Cialdini

  16. Scientific Advertising by Hopkins

  17. Steal Like An Artist by Kleon

  18. Everybody Writes by Handley

  19. Advertising Secrets of the Written Word by Joseph Sugarman

  20. Triggers by Joseph Sugarman

  21. Hidden Persuasion by Marc Andrews , Matthijs van Leeuwen, Rick van Baaren

  22. Smart Persuasion by Philippe AIMÉ, Jochen GRÜNBECK

  23. Persuasion: Influence People - Specific Words, Phrases & Techniques to Unlock People's Brains by Robert Moore

  24. Words That Work, It's Not What You Say, It's What People Hear-Hyperion by Frank Luntz

  25. Web Copy That Sells by Maria Veloso

  26. Secret Sauce by Harry Mills

  27. Webs of Influence by Nathalie Nahai

  28. How to Write Seductive Web Copy by Henneke Duistermaat

  29. Hypnotic Copywriting by George Hutton

  30. The Copywriter's Cheat Sheet by Carol Zombo

  31. Talent Chooses You: Hire Better with Employer Branding by James Ellis

  32. Copy Logic! The New Science of Producing Breakthrough Copy by Michael Masterson & Mike Palmer

  33. Save The Cat! by Blake Snyder

  34. Predictably Irrational by Dr. Dan Ariely

  35. The Wizard of Ads by Roy H. Williams

  36. Kickass Copywriting in 10 Easy Steps by Susan M. Gunelius

  37. The Well-Fed Writer by Peter Bowerman

  38. Copywriting Secrets by Jim Edwards

  39. The Decisive Moment by Jonah Lehrer

  40. Irrationality by Stuart Sutherland

Bonus: Check out our visual guideline to copywriting in recruitment.

Have you read any other great books? Bring it on, let us know!

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