Make Them Click On Your Job Ads, Links, Articles, And More!
Hi, you. That's right, I'm talking to you.
Don't you think I've got your attention?
"80% of people won't read past your headline." - Alex Cattoni, The Copy Posse.
When it comes to getting readers to click and convert, you can't beat the power of a hook.
Whether you're writing job ads, links, articles, or any other form of marketing content, the key to hooking readers is to come up with a catchy headline that gets them to stop reading and click on your content. But what if you're struggling to come up with a great headline? Then you need to read on because this article will show you how to write a copy that gets your readers' attention like no other.
The first thing you need to do is get a clear idea of what you're trying to achieve with your content. For example, what do you want to tell your readers about your company, job, or topic? Then, once you know what you want to say, you need to start thinking about what your readers want to take away from your copy.
Then identify what type of audience you want to attract. If you're going to get more clicks from your job ads, you need to think about how you can get people to notice your ad. You can do this by coming up with a headline that stands out from the crowd and gets people interested in reading your content. You can also use a keyword in your headline. When people are searching for jobs online, they'll see your job ad and click on it. If you're writing articles, you should make sure that you include a keyword or phrase in your title. When people search for a copy online, they'll see your article and click on it.
What is HOOK?
A "hook" is a way to get the reader to want to keep reading. Use this in books, short stories, and articles of all kinds. It's your first line that draws people in.
A hook isn't just a way to start a story.
In this case, it's a way for you to stand out, make people want to read more and set the tone for everything else.
Those who write well spend a lot of time on the hook.
Great hooks are more critical than ever because people aren't paying attention as long as they used to. I'm looking at you, Instagram.
As it turns out, the average attention span has gone down by 3.75 seconds.
Attention is usually established with a solid and compelling headline, subject line, or opening line.
Bottom line: If you don't get your audience's attention quickly, they're gone.
The hook is The Single Most Important Sentence You'll Ever Write.
Methods for hooking things up:
Some of the most common types of hooks are shown in the table below.
Sharing a fascinating fact.
When you use statistics or other information from a source.
Use a quote that fits your subject. You can use a quote from a well-known person or a quote you get from a source you talk to.
When you write, you should paint a picture for the person reading.
To ask the reader a question that the reader is very interested in.
Surprise the reader.
Making the reader smile.
Here is a list of wearebridge.io favorite hooks:
"Picture this: ..."
"How would you feel if ..."
"If... then..."
"Did you know you..."
"Everyone seems to ..."
"Find out how…."
Do you want to know more hooks? Get our copywriting ebook here.
Final Thoughts
The hook is an important part of good writing.
It will be hard for people to read your copy if it doesn't get their attention. First impressions are essential. Either you make a good one, or you don't. There's no way to start over.
A lot of people don't have the patience to wait for things.
If a website takes more than three seconds to load, about half of all the people who see it will leave. You lose half of your viewers in three seconds, and it only took them that long.
It's hard to expect people who don't want to wait long on a website to go through a long, slow, and dull start.
Our favorite read on the topic:
https://danieldoan.net/compelling-hooks/
https://www.alexcattoni.com/how-to-write-a-hook-copywriting-tips
https://www.verygoodcopy.com/verygoodcopy-blog-4/copywriting-hooks
https://medium.com/swlh/8-copywriting-examples-that-use-narratives-to-hook-read