When you write persuasively, you try to get your point across.
"Copywriting is the ability to move people to action through written words. By putting a collection of words in front of a human with a medium level interest, and through the careful use of language, transforming that medium interest into a red-hot buying desire. Persuasive language is based on specific grammatical structures. Structures that can be described and practiced."
"When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you want to work for my company." (David Ogilvy)
And that is what persuasive writing is about.
It is a type of writing in which the writer uses words to make the reader believe in their own ideas. It encourages you to choose words carefully, learn about logical arguments, and put together a clear and organized summary of your point of view. It can be about convincing the reader to do something or making the reader agree with the writer's point of view.
In its simplest form, persuasive writing is a way of writing that creates interest and persuades people to take action. In the advertising world, it is a type of commercial written word used to promote products or services. It can be delivered in many different mediums – from newspapers, magazines, and leaflets to radio ads and TV commercials.
Why should you learn it?
It's essential to teach persuasive writing because it can help people get what they want.
Getting better at persuasive writing helps you explain why you think the way you do, and it also gives you a chance to look up facts to back up your ideas. When you understand how writing can affect the people who read it, you start to write better.
People should understand and appreciate the persuasive nature of marketing that they see every day, whether on TV, the internet, or print. People in the advertising world often write in this way to get people to buy things. It is a type of writing that makes the reader agree with the writer's point of view or point of view. If you write a good piece of a persuasive essay, you need to back it up with facts so that you can say what you want to say.
How does persuasive writing work?
If a writer wants to make their claim more credible, Aristotle says they can appeal to the person. In this way, the writer makes its writing clear and eliminates inconsistencies. This isn't all: The writer can also use the supporting statements to support their own claims to make the reader think. For example, you could write down a quote and write it.
The most important thing to do when writing a persuasive piece is to make the reader feel something. This can be done by talking to them about what they know or how they think about the subject you wrote about.
Do you want to get better at persuasive writing?
Here are some ways to write persuasively:
• Use Rhetorical Questions: When you ask questions that don't need an answer, your audience will start to think.
• Repetition: People remember words and phrases when they hear them repeatedly.
• Use emotional language or tone: Use words that make the reader feel sad, angry, happy, upset, or guilty.
• Facts and Statistics: Use facts and statistics to back up the writer's point of view.
• Be personal: In writing, personal pronouns are words like "we," "you," "ours," and "us." They make the audience think that the writer is speaking only to them. Mainly "You" language works the best.
• Alliteration: The repetition of consonant sounds makes them stand out, for instance: "a culture of Customers," "Peter Piper picked a peck of pickled peppers," "Sheep should sleep in a shed."
Persuasive writing is any type of writing that tries to achieve a result. With this in mind, think about why you are writing your copy and what outcome you want to obtain. For example, what is the purpose of having a website if not to get results? What is the purpose of sending an email reach-out if not to get results?
Lastly, we want you to remember: You don't have to be a native English speaker to learn how to write with persuasion. You can learn how to write persuasively in any language. Moreover, the ability to persuade is just like every other skill: The more you practice it, the better you get.
Do you want to know more about persuasive writing or copywriting? Check out our visual guideline.