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Employer branding vs. Recruitment marketing

Employer branding and recruitment marketing are closely related, but they are not the same thing.

Employer brand vs. Talent brand? Different or same? You choose!

While both types of brands are essential for attracting top talent, they serve different purposes and are implemented differently

What are the elements of a successful employer brand?

A good employer brand distinguishes itself with its brand strategy, attracts with its brand expression, and converts with its brand presence

Microcopy is the first thing your candidates will read

Tiny Words With A Huge Impact What is microcopy, AKA micro-content? Microcopy is a form of copywriting. Microcopy is the small text...

Are you using YOU language in your recruitment copy?

The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...

Ethos, Pathos, Logos: 3 Persuasive Techniques in your recruitment copy

Have you ever thought about why some people are persuasive, and others are not? Why do some companies get more applicants than others,...

Core values of persuasive writing (TLDR)

Kinds of Persuasive Writing Influencing the reader can be done for various reasons, including the writer's intention for the reader to...