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What factors do candidates consider before choosing a company to work with?

Understanding why people join and leave helps you sell your employer's value proposition.

Employer Branding Trends 2023

In terms of employer branding, we can categorize four megatrends that every company should follow in 2023.

A generational shift at the workplace is happening! But what is it?

A lot of change is happening, and companies have a hard time keeping up. Most companies forget to prepare for the next phase, where we...

Did you know that employer branding is all about employee experience?

Employer branding is all about employee experience (EX), as it focuses on promoting the company as a great workplace.

Benefits of Employer Branding

A strong employer brand can help a company to improve its bottom line by attracting top talent, and enhancing its overall productivity.

Employer branding vs. Recruitment marketing

Employer branding and recruitment marketing are closely related, but they are not the same thing.

Employer brand vs. Talent brand? Different or same? You choose!

While both types of brands are essential for attracting top talent, they serve different purposes and are implemented differently