What factors do candidates consider before choosing a company to work with?
Understanding why people join and leave helps you sell your employer's value proposition.
What factors do candidates consider before choosing a company to work with?
A generational shift at the workplace is happening! But what is it?
Microcopy is the first thing your candidates will read
Are you using YOU language in your recruitment copy?
Ethos, Pathos, Logos: 3 Persuasive Techniques in your recruitment copy
Core values of persuasive writing (TLDR)
How to Tell a Story With Recruitment Copy That Gets People Hired!
Your Tone of Voice Can Make or Break Your Recruitment Message
Stop be hollow in your job post, instead be FABUlous
How emotions influence candidates’ decision to respond to you?
What do candidates really want read about? (bottom-up approach)
Plain English for People Who Don't Read (For Everybody)
How to use ROBERT CIALDINI'S PRINCIPLES OF INFLUENCE in your recruitment copy.
Being specific in your recruitment copy
How to Write a Killer Headline and Tagline That Will Get You the Attention You Want
How To Write Hooks That Get You Readers' Attention Like No Other
Do You Know What a Cliffhanger Is?
How To Create Captivating Call To Action That Convert Candidates Into applicants?
Guide to target your audience by words
Here are the books that make you write like a pro!