Microcopy is the first thing your candidates will read
Tiny Words With A Huge Impact What is microcopy, AKA micro-content? Microcopy is a form of copywriting. Microcopy is the small text...
top of page
Our Blog.
Search
Eva Baluchova
- 3 min
Are you using YOU language in your recruitment copy?
The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...
Eva Baluchova
- 5 min
Ethos, Pathos, Logos: 3 Persuasive Techniques in your recruitment copy
Have you ever thought about why some people are persuasive, and others are not? Why do some companies get more applicants than others,...
Eva Baluchova
- 8 min
Core values of persuasive writing (TLDR)
Kinds of Persuasive Writing Influencing the reader can be done for various reasons, including the writer's intention for the reader to...
Eva Baluchova
- 4 min
How to Tell a Story With Recruitment Copy That Gets People Hired!
Storytelling is one of the oldest, most powerful modes of communication. It's also the easiest to understand. So when you're crafting...
Eva Baluchova
- 3 min
Your Tone of Voice Can Make or Break Your Recruitment Message
The tone of voice you use in your copywriting needs to be chosen carefully to make your audience feel or think a certain way about the...
Eva Baluchova
- 3 min
Stop be hollow in your job post, instead be FABUlous
If you look at a lot of job ads online right now, I bet you'll see things like: …fitness location is our Foosball table ;-) …willing to...
Eva Baluchova
- 5 min
How emotions influence candidates’ decision to respond to you?
"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with...
Eva Baluchova
- 5 min
What do candidates really want read about? (bottom-up approach)
At wearebridge.io, we believe in human marketing. Human marketing brings a better way for marketing within organisations to operate, a...
Eva Baluchova
- 4 min
Plain English for People Who Don't Read (For Everybody)
How to write in plain English for people who don't read? "On the average webpage, users have time to read at most 28% of the words during...
Eva Baluchova
- 4 min
How to use ROBERT CIALDINI'S PRINCIPLES OF INFLUENCE in your recruitment copy.
As a general rule, there are two main ways to get someone to agree with you: systematic persuasion (when you appeal to someone's logic...
Eva Baluchova
- 3 min
Being specific in your recruitment copy
Many recruiters, marketers, and those who produce recruitment copy appear to be filled with pride. Nothing against them, but this pride...
Eva Baluchova
- 4 min
How to Write a Killer Headline and Tagline That Will Get You the Attention You Want
This is a MUST-read if you want to write headlines that will get results. Writing a great headline is one of the most important skills...
Eva Baluchova
- 3 min
How To Write Hooks That Get You Readers' Attention Like No Other
Make Them Click On Your Job Ads, Links, Articles, And More! Hi, you. That's right, I'm talking to you. Don't you think I've got your...
Eva Baluchova
- 3 min
Do You Know What a Cliffhanger Is?
If you're new to writing, you may not know what a cliffhanger is. Recently, I realised something... … the words in this article have...
Eva Baluchova
- 4 min
How To Create Captivating Call To Action That Convert Candidates Into applicants?
Discover the secrets of creating a captivating call to action that convince you! Suppose you're a recruiter or hiring manager. In that...
Eva Baluchova
- 2 min
Guide to target your audience by words
This post will help you to find the best ways to target your market. The first step in targeting your market is to identify and clearly...
Eva Baluchova
- 2 min
Here are the books that make you write like a pro!
When creating our wearebridge.io visual guideline for copywriting in recruitment we have been studying and researching many books. In...
Eva Baluchova
- 1 min
Best Writing Tools All Writers Need
"People who don't do good work blame their tools." If you've heard this phrase, you might feel bad when you go to buy writing tools. But...
Eva Baluchova
- 2 min
Here are the people that make you write like a pro!
Everyone can write something good if they have enough time. If you want to make something that stands out quickly, you'll have to look a...
bottom of page