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Employer branding vs. Recruitment marketing

Employer branding and recruitment marketing are closely related, but they are not the same thing.

Are you using YOU language in your recruitment copy?

The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...

Using copy to attract top talent

Recruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...

Why you need to think in Growth Loops

If you’re a recruiter or a marketer, chances are you typically think in terms of a funnel or pipeline. You’ll describe the various inputs...

What is your startup's EVP and why it matters

A crucial part of this growing war for talent is the ability of companies to attract the right talent rather than simply playing a numbers..

Content Creation - The Recruitment Marketing Trilogy

Recruitment marketing is marketing nonetheless which means content is kind. Whether it’s to attract new hires,..

Storytelling - The Recruitment Marketing Trilogy

Copywriting is a core part of your recruitment marketing efforts as we discussed in the last blog. But what is text without meaning?

Copywriting - The Recruitment Marketing Trilogy

fact, the ‘marketing voice’ used by the company’s main product or service, should be extended and palpable in your recruitment marketing...

Can recruiters use TikTok?

As TikTok matures, it will increasingly become part of the content strategy of most companies looking to target new digitally native...