What factors do candidates consider before choosing a company to work with?
Understanding why people join and leave helps you sell your employer's value proposition.
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wearebridge.io
- 5 min
Employer Branding Trends 2023
In terms of employer branding, we can categorize four megatrends that every company should follow in 2023.
wearebridge.io
- 3 min
A generational shift at the workplace is happening! But what is it?
A lot of change is happening, and companies have a hard time keeping up. Most companies forget to prepare for the next phase, where we...
wearebridge.io
- 2 min
Employer branding vs. Recruitment marketing
Employer branding and recruitment marketing are closely related, but they are not the same thing.
Eva Baluchova
- 3 min
Are you using YOU language in your recruitment copy?
The one thing that I see repeatedly is career websites (job posts etc.) that constantly bang on about the company... "We were established...
Eva Baluchova
- 4 min
Using copy to attract top talent
Recruiting and marketing have more in common than the average person might think. At their core, both functions aim to sell something to...
Eva Baluchova
- 3 min
Why you need to think in Growth Loops
If you’re a recruiter or a marketer, chances are you typically think in terms of a funnel or pipeline. You’ll describe the various inputs...
Eva Baluchova
- 3 min
What is your startup's EVP and why it matters
A crucial part of this growing war for talent is the ability of companies to attract the right talent rather than simply playing a numbers..
Eva Baluchova
- 3 min
Content Creation - The Recruitment Marketing Trilogy
Recruitment marketing is marketing nonetheless which means content is kind. Whether it’s to attract new hires,..
Eva Baluchova
- 3 min
Storytelling - The Recruitment Marketing Trilogy
Copywriting is a core part of your recruitment marketing efforts as we discussed in the last blog. But what is text without meaning?
Eva Baluchova
- 3 min
Copywriting - The Recruitment Marketing Trilogy
fact, the ‘marketing voice’ used by the company’s main product or service, should be extended and palpable in your recruitment marketing...
Eva Baluchova
- 2 min
Can recruiters use TikTok?
As TikTok matures, it will increasingly become part of the content strategy of most companies looking to target new digitally native...
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